What is Name, Image, Likeness (NIL)?

NIL stands for “name, image, and likeness” and includes uses such as photos, videos, recordings, digital avatars and more. NIL also often refers to a student-athlete’s ability to monetize their personal brand by granting the use of their NIL to businesses or other individuals. Some examples of using a student-athlete’s NIL include paying a student-athlete to make social media posts to promote a product, autograph products for sale, or attend a meet and greet at a store or restaurant.