A Deal Sponsor in NIL Go, formerly referred to as a payor, is the entity which ultimately benefits from the use of a student-athlete’s NIL.
If your entity is helping coordinate an NIL deal between a student-athlete and another third-party, you are considered a Deal Facilitator within NIL Go rather than the Deal Sponsor. You can learn more about the role of a Deal Facilitator here.
In working with a student-athlete on an NIL deal, Sponsors should be prepared to assist in the following ways:
Provide the student-athlete with a contract that clearly outlines the deal terms, including compensation and obligations. The student-athlete will be required to upload a copy of this when they enter their deal in NIL Go.
Respond to questions the student-athlete or their representative may have about the deal terms.
Ensure the student-athlete has a contact at the Sponsor and knows their name and correct email address. They will be required to enter this information as part of their deal and this email address is where the Sponsor will receive an attestation form, if needed.
Respond to NIL Go attestation requests. If a student-athlete reports a deal and the Sponsor’s associated status with the student-athlete’s institution has not already been confirmed by the school, the contact listed by the student-athlete will be emailed a link to an attestation form to complete. The Sponsor may also be required to describe their business purpose and provide other supporting details. They will only have to do this once per institution. Not responding to an attestation form may seriously delay review of a deal.
What questions are asked on the attestation form?
What questions are asked on the attestation form?
If this is your entity's first time doing a deal being reported to NIL Go, you will be asked to share basic details about your entity and your entity's business purpose:
Name of the entity
The type of entity (Private company, Public company, individual)
Legal form of entity (e.g., corporation, LLC, non-profit)
Principal place of business
If based in the US:
State of incorporation
Tax identification number (EIN)
If based internationally:
Country of incorporation
Business purpose
A business purpose is the reason why your entity was formed and the business activities it conducts or intends to conduct.
Any time you do a deal with a new institution, you will be asked to answer questions about your relationship with that institution, known as your Associated status.
The questions you will be asked to help determine your Associated status can be found here. Institutions are ultimately responsible for determining Associated status based on your form response.