A Deal Sponsor in NIL Go, formerly referred to as a payor, is the entity which ultimately benefits from the use of a student-athlete’s NIL. A Deal Sponsor may utilize a Facilitator to coordinate a deal with a student-athlete, but the student-athlete’s obligations will benefit the Deal Sponsor’s business purpose, rather than the Facilitator’s. Often this means that any obligations a student-athlete completes will be for the purpose of promoting this Sponsor. All deals reported in NIL Go must have a Sponsor listed.
The Sponsor is the originating source of all compensation for a deal, regardless of who makes the payment to the student-athlete. Additionally, the deal must be for a valid business purpose related to the promotion and endorsement of goods or services provided to the general public for profit.
Deal Facilitators, formerly known as third-party service providers, should not be entered in as Sponsors in NIL. If an entity that is not the Sponsor is making a payment to a student-athlete, their LLC, or their representative, that entity should be entered as the Deal Facilitator. Click here for more information on how to enter a deal that involves a Facilitator.
What questions are asked on the attestation form?
What questions are asked on the attestation form?
If this is your entity's first time doing a deal being reported to NIL Go, you will be asked to share basic details about your entity and your entity's business purpose:
Name of the entity
The type of entity (Private company, Public company, individual)
Legal form of entity (e.g., corporation, LLC, non-profit)
Principal place of business
If based in the US:
State of incorporation
Tax identification number (EIN)
If based internationally:
Country of incorporation
Business purpose
A business purpose is the reason why your entity was formed and the business activities it conducts or intends to conduct.
Any time you do a deal with a new institution, you will be asked to answer questions about your relationship with that institution, known as your Associated status.
The questions you will be asked to help determine your Associated status can be found here. Institutions are ultimately responsible for determining Associated status based on your form response.